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Demographic Trends

Increasing Affluence

Born between 1946 and 1964 the baby boom represents many dramatic changes from previous generations. Educational achievement among boomers was much greater than what was normal, leading to greater income opportunities. Additionally, two income households became the norm. Having moved through the age range associated with home purchases, the peak population years of the boom are now moving through the age range associated with peak income. Household net worth for households within this age range is at an all time high.


Born between 1987 and 2009 this cohort outnumbers their parents, the baby boomers. Due to their parents' historical levels of educational attainment and preference for two-income households, this boomlet has enjoyed a lifestyle unimaginable to the majority of the children before them, and will quite probably be the best educated, greatest consumer generation yet. Right now this generation is driving (both the price of gas and college education.)

Excluded Middle

The baby boom is entering an age range historically associated with the greatest rate of starting a new business. People in this age range are most likely to experience a dramatic increase in net worth associated with a successful business. Not all of these businesses will succeed, but the number of successful small business is set to accelerate dramatically.

New to U.S.

Politically charged, Latin American immigration remains the strongest source of total population growth in the U.S. with half the increase in the U.S. population from 250 million to 300 million attributable to Hispanics. These new comers have considerable impact on our economy both as participants in the labor market and as consumers.